tissot4dAbout Tissot. Tissot was founded in 1853 in the small town of Le Locle, nested in the Swiss Jura Mountains. Tissot is the largest traditional Swiss watch brand based on volume and isTissot SA (French pronunciation:) is a Swiss luxury watch brand owned by the Swatch Group. [1] The company was founded in Le Locle, Switzerland by Charles-Félicien Tissot and his son,